Just loving these Air Puppy Cuddle Crew toys, especially as they’re made by a local Beaconsfield company to exacting standards (hurray!).

Admit it, you want one.

I can definitely vouch for the quality as Cassius has been flinging his Flopsy bunny (pictured below) around by the ears for weeks like a demented hammer thrower, and they are still attached – surely some kind of stitching miracle.

There are over 45 characters to choose from, nine different ranges and three sizes (26cm, 36cm and 43 cm) so whatever your kids’ furry fascination you’re likely to find it here, unless they’re  awkward buggers like my eldest son who asks for things like an axolotl or a stick insect (grrrrr).

You can buy the Cuddle Crew in the likes of Harrods, Fenwick and Selfridges or if you’re like me and can’t be arsed to move from your sofa, online at www.kiddiebase.co.uk.

Prices start at £11.99 for a 26cm toy.