The M&S 'Summer to Remember' ad - Number 1 for schmaltz!

Those M&S ads. Is it just me, or do you find them incredibly irritating too?

 It’s not just that Mylene Klass is rubbish at egg and spoon (doesn’t she know the first rule of the race is bring your own superglue?). It’s the relentless upbeat sunniness of the ad, the beautifully behaved kids, the chronically old TV – ipads evidently not having reached Halycon England. Even Gary Barlow looking up, boss-eyed to the sky, can’t save it for me.

Next ad M&S, let’s have a drunken argument, snotty children refusing to eat anything but fishfingers, a burnt BBQ and fisticuffs at the end of the sack race. That’s a Summer to Remember!