About Muddy Stilettos
Muddy Stilettos tottered into the world in Summer 2011, initially just as a bit of fun to amuse myself and my friends. As an ex-Londoner struggling to find my kicks in rural Buckinghamshire, the idea was simple – to write a witty but indispensible guide to the very best restaurants, walks, boutiques, day trips, hotels, interiors and events I came across in Buckinghamshire and Oxfordshire (and spitting distance beyond) and in doing so, perk up my own social life.
I knew immediately how I wanted to write Muddy Stilettos. No random listings. No PR guff. Everything checked out by me personally, with the focus on the exceptional, the interesting, the quirky.
Happily, I do know what I’m doing! I’m an ex magazine editor at the Independent on Sunday, former deputy editor at Red magazine, and freelancer for the likes of The Observer, The Sunday Telegraph and Marie Claire. I was fashion expert at handbag.com for 8 years. These days I’m also a copywriter for ad agencies and direct clients. (I’d also love to say I’m a novelist, but I’m not sure four chapters and a synopsis at the bottom of a drawer really counts…).
This is the Muddy Mantra, so you know what to expect…
1. I try everything out myself so that you can fully trust my opinions. On the occasions that I haven’t been somewhere myself (for example, an event that hasn’t happened yet – hey, I’m not a miracle worker!) I let you know about it.
2. I don’t write advertorial. This means I will never accept payment to write about something I don’t believe in.
3. I accept tickets to free shows, festivals, restaurants, events etc with the purpose of reviewing or publicising them for Muddy Stilettos, as I’m sure you appreciate it’s pretty expensive zipping around trying stuff out all the time. Hotels, restaurants, cafes, bars – if you want me to try you out, please get in touch at email@example.com or via twitter @muddystiletto.
4. I’ll never write a bad review. I’m not into trashing people, brands or companies. But if you’re not good enough, I won’t write about you in Muddy Stilettos, regardless of whether I have paid for the experience or not. This gives me the editorial control I need and the trust that my readers demand.
I hope you love my blog. Please tell your friends about me, and sign up for my splendiferous free posts delivered to your inbox!
PS Thank you to super-talented photographer Paul Wilkinson for taking my ‘official’ Muddy Stilettos pic (above)!