Simon Carter in Wendover. I know, his parking’s terrible.

Well, hello!

There I was, wandering around the lovely market town of Wendover the other day (about 15 mins south of Aylesbury), when I came across a shop that had just opened its doors for the first time – none other than the fantastic Simon Carter, purveyor of supercool cufflinks, menswear, leather goods and other man-essentials.

Darwin Lacewing jade cufflinks, £75

If you don’t already know the brand, Simon Carter is a London (and international) success story that’s now developing stand-alone stores outside the capital. Aside from the new venture in Wendover, there’s also a shop in Great Missenden and apparently one in the pipeline for Yorkshire. Quintessentially British, it doesn’t take itself too seriously, allowing blokes a flash of personality at work without resorting to horrific novelty ties.

Half newspaper delivery boy, half cool Soho satchel and all in this season’s supertrendy blue. Love it! Canvas/leather, £100.

I had a quick gander around the bijoux store in Wendover.  It stocks mostly shirts, luggage and accessories – so perfect for picking up a business flourish or a present for a difficult husband. Yes husband, I’m talking about you.

So there you have it. Always delighted to stumble across something new and splendiferous, and relieved that one of my readers Ricky will be placated – he’s been on at me for a bloke’s fashion feature for ever. There you go, my old china, this one’s for you.

Simon Carter, 6 South St, Wendover, Bucks. www.simoncarter.net